Fashion Faux Pas or Unbelievably Cool?

Fashion stylist in profession and Diva by nature, my sister-in-law is always sporting the latest, most stunning outfits and yet we're unsure of these ECCO shoes... what do you think?

What the ECCO people say:

Five good reasons for choosing ECCO Shoes

• The foot: The ECCO philosophy is a simple one, our shoes follow the foot, not the other way round.
• The best materials: When it comes to materials nothing is left to chance. We insist on producing our own leather. We choose to own and operate our own tanneries.
• Technologies and craftsmanship: We know exactly when to rely on technology, but also know that sometimes there is no substitute for handmade craftsmanship.
• Design: Comfortable on your feet, irresistible on the eye – the combination of how a pair looks and feels on your feet is the most compelling advantage we have.
• Quality and ethics: Being the only major shoe company to own the entire supply chain from cow to consumer, we are able to ensure quality and ethics every step of the way

I am a "comfy shoes all the way" girl, so seeing these in the gladiator style, which is all the rage right now, made me want to go out and buy them straight away. The only reason I have kept away from the ECCO shop in Rose St. is because, after a very short scout around the shop once, I was sure all of their shoes were for ladies of a certain era - the sensible era - which put me off them straight away. There have got to be cool shoes out there that follow the foot too, right?

My question - please vote in the column at the side - are these cool or not?